Manner Culture Enterprise Ltd. was founded by Lu Zhihao and Li Weilin in August 2013. As a local creative and comprehensive entertainment brand in Macao, Manner creates the most interesting entertainment experience for the audience mainly through diversified film and television works and various major network platforms in a funny and resonant style. Since its establishment, Manner has acquired a large number of traffic on major social platforms, including Facebook, instagram, youtube, meipai, secpai, microblog, QQ space, wechat public account, etc. Currently, the total number of fans has exceeded 8 million and the total number of visitors has exceeded 3 billion. Fans are distributed across Hong Kong, Macao, mainland China, Taiwan, Malaysia and other regions. Manner's business scope mainly focuses on IP incubation, including: film and television production, artist management, advertising planning, theater, e-commerce and products, event planning, etc. It is headquartered in Macao, and the Hong Kong Branch was put into operation in August 2018.