​To seize the opportunities presented by the “debut economy”, the “Debut@Macao – Project Launch” was held during the 2nd China-Portuguese-Speaking Countries Economic and Trade Expo (Macao) (2nd C-PLPEX), the 30th Macao International Trade & Investment Fair (30th MIF), and the Macao Franchise Expo 2025 (2025MFE) (together referred to as the “three exhibitions”), where over 40 debut products and technologies were unveiled, nearly half of which were technology-related.

​The 2nd China-Portuguese-Speaking Countries Economic and Trade Expo (Macao) (2nd C-PLPEX), the 30th Macao International Trade & Investment Fair (30th MIF), and the Macao Franchising Expo 2025 (2025 MFE) (hereinafter referred to as the “three events”) will be held concurrently from 22 to 25 October 2025 at Cotai Expo, The Venetian Macao.

In order to elevate the attractiveness of the local business landscape and enhance the local consumption culture, the Macao SAR Government has launched the “Programme for Supporting the Development of Macao First Store Economy” (“Programme”) to attract foreign brands to open their first stores in the city.