About MFE

Macao Franchise Expo (MFE) is the trade fest that integrates exhibitions, forums, business matching sessions and promotional seminars,  attracting investors from all over the world to explore business opportunities and establish network by online and offline MICE platforms. 

Throughout the years, numerous brands have successfully launched businesses in local market and expanded their businesses to overseas through MFE, which fully demonstrates its role as a platform to promote the development of international franchise businesses.

MFE was also recognised by the Global Association of the Exhibition Industry (UFI) as an "UFI Approved Event" in November 2018, turning the MFE into the first franchising exhibition in Greater China to receive this honour. This recognition validates the MFE in terms of  internationalisation, professionalism and branding operation.



UFI certified three major exhibitions of Macao will be held in parallel again

2023MFE will be held together with the "28th Macau International Trade and Investment Fair" (28th MIF) and the "1st China-Portuguese-Speaking Countries Economic and Trade Expo (Macao)" (2023C-PLPEX) again. Three grand occasions together to play a synergistic effect and enhance the professional brand image.


2023MFE Highlights


A multi-service and multi-functional event that brings together international franchise brands from around the world to create a broader economic and trade platform.


Gathering global franchise brands to open up new horizons in entrepreneurship.


Gathering local and overseas IP licensees to explore IP industry opportunities.


Experience the latest fashion trends with the new generation of Chinese fashion brands.


A new model of  "one exhibition and two locations" to help participating brands explore new opportunities for cultural tourism in Macao and Hengqin.