The "Forum on Chain and Franchise Business Opportunities of International Brands", is a professional forum on international franchising industry in the region, will be held on 28 July 2017. International experts, renowned sport brand founder and senior franchisor executives in the retailing, and services industries are invited to share their experience and insights on how to expand the franchise business with the utilization of Big Data.


Macao Franchise Expo 2017 (2017MFE)

“Forum on Chain and Franchise Business Opportunities of International Brands”




28 July 2017 (Friday)


16:30 ~ 18:15


Naples Room, The Venetian Macao




Welcome Remarks



Mr. Jackson Chang, President of Macao Trade and Investment Promotion Institute

Big Data: The Key Success Factor for Franchisees

Currently, consumption structure is going through a significant adjustment process both in China and in

international markets. This provides new opportunities for various sectors, including the F&B, retail and

services industries. The experts, brand founders and senior franchisor executives in the retailing and services

industries from Mainland China, Brazil, Japan, Singapore, Hong Kong and Macao have been invited to share

opinions on how the business could be expanded with the utilization of “Big Data”, discussing about the

topic of sharing of data analysis with the franchisees to achieve win-win situation, the marketing strategies

for performance growth and effective customer relationships management for the franchisees.

Panel Discussion



Moderator: Mr. Albert Kong, Committee Member of Franchising and Licensing Association (Singapore), Chief Executive Officer of Asiawide Franchise Consultants Pte Ltd.

- Mr. Kyo Ito, Chairman of Franchise Committee in Japan Small and Medium Enterprise Management     Consultants Association - Tokyo branch

Mr. Guilherme Alf, Public Relations and CEO of China Brasil Soccer

Mr. Dicgo Chan, CEO of Azona (HK) Ltd.

- Mr. Frankie Ho, General Manager of Baidu International

Coffee Break

Keynote Presentation



Moderator: Ms. Eiko Hong, TDM - Teledifusão de Macau, S.A.
 Mr. Li Ning, Founder of the LI-NING Brand, Group's Executive Chairman

Remarks: Simultaneous interpretation service in Putonghua, Cantonese, Portuguese, English and Japanese is available at the Forum.

Updated as at 25July, 2017, subject to change.